For this project, we partnered with Hoka, Halfdays, and Dick’s Sporting Goods to produce content supporting the launch of the Hoka Kaha 2 GTX — a rugged, versatile trail shoe designed for all-season adventure. Our work highlights the shoe’s performance features and lifestyle appeal, blending dynamic visuals with authentic outdoor settings to resonate with both trail runners and everyday explorers. The campaign was crafted to elevate the product narrative across digital platforms, showcasing how thoughtful production and collaborative brand storytelling can bring a new launch to life.